Our recent studies have shown that, both on Facebook and Instagram, video content has emerged as the top-performing medium in terms of engagement. Similarly, on LinkedIn, multi-images and native documents generate the highest engagement rates, with a significant year-over-year increase in user interaction. And based on recent studies, certain content formats consistently outperform others depending on the social marketing platform. Ultimately, monitoring and analyzing your social media metrics empower you to refine your approach continuously, driving improved outcomes and maximizing the impact of your efforts. To maximize the benefits of this strategy, it’s essential to choose influencers whose values and online persona align with your brand identity, ensuring a natural and cohesive partnership. For instance, if you notice higher engagement rates on certain days of the week or times of day, schedule your most important content accordingly.

Promote Your Content

Manage all of your social media marketing from one place with Hootsuite. Create and schedule social posts, interact with your audience, track your results, and keep an eye on competitors from one easy-to-use dashboard. By the time you’ve conducted your competitor research and audit, you should have a good understanding of which social media platforms you want to market on.

What Is Referral Marketing? (explained With Examples)

Scrub Daddy responds to comments in a humorous and playful way, which aligns with the type of content the brand posts. Other posts from the airline are also either memes or relatable content that fits TikTok’s conventions, such as POV (point of view) videos or using popular audio. Perform an in-depth analysis of your audience characteristics, such as age, gender, location, interests, and behaviors. Segment these personas into groups and create personalized content for each group.

Key Social Media Statistics

Twitter has lost approximately 32 million users since Elon Musk purchased the platform in 2022. TikTok didn’t even come on the international scene until 2017, but now has more than 1.7 billion monthly active users. Digital marketers need to remain attentive to social media channel changes. Of course, customer service metrics are not just about response times and response rates.

The content should align with the interests of your target audience and be customized for each platform. Consistently updating your content ensures your brand remains top-of-mind for your followers. To truly stand out and build a brand, strategic marketing efforts are essential. Each social media platform comes with its own voice and environment. However, your brand and identity must remain the same, regardless of where you post.

Use that to experiment and refine your approach over time, and you’ll be ready to evolve your tactics over time based on what the data reveals. The goal is to create content that not only engages your audience but also performs well in search results so that you make sure your content reaches an even wider audience. That diverse content we mentioned earlier is key to maintaining engagement. Instead of relying solely on still images or short videos, aim for a variety of formats such as infographics, surveys, and tutorials. Direct engagement with potential customers also plays a crucial role.

Try to avoid solely publishing promotional messages and strike a good balance with authentic content that emphasizes your brand’s voice and story. The Index further found consumers favor brands that post original content and interact regularly with their audience. Social media has transformed เพิ่มผู้ติดตาม so many industries, and communications professionals are familiar with the impact of these online spaces. Brands aren’t limited to traditional mediums like radio and print newspapers—you can use social media to supercharge your media relations and investor relations strategies.

This is usually high-quality imagery, video, user-generated content and interactive items like polls or quizzes. Engagement goes beyond just posting, it involves responding to comments, participating in discussions, and hosting an interactive campaign such as running a poll or Q&A sessions. This is what makes one feel part of a community and loyal to his followers. Dreamdata’s Laura Erdem, for instance, is quite active on LinkedIn, sharing her experiences and insights and garnering trust as well as showcasing the company culture through her own profile. Try out some of the Sprout Social features we shared in this article and explore how your business can advance with greater consistency and impact. This cohesive approach will also enable you to create benchmarks that you can lean on for future campaigns.